Search Engine Optimization is the process of optimizing a website’s code and content so that it ranks higher on search engines like Google, Bing, and Yahoo. This is a crucial aspect of your digital marketing. Without strong SEO built into your site, you will struggle to drive leads and business through online search organically. Here’s how we apply our 360 Process to SEO:
Prepare – SEO starts from the bottom up. Based on code reviews and a comprehensive website audit, we can determine where your site is on the spectrum of bad to great SEO. We also incorporate in-depth market and competitor research to ensure that we are targeting the right search terms for your market and/or niche both on and off the page.
Launch – The research defines everything. Through our market, competitor, and keyword research, we can retool your site’s existing SEO to target your market more directly and improve your organic search results. Great SEO has a site-wide impact on search, paid advertising (you’re doing it if you’re smart), and brand awareness.
Recalibrate – A concerted ongoing SEO effort typically takes 2-3 months to truly have a defined impact, depending on the scope of your campaign. In the last 3 years alone, the SEO world has changed so drastically that consistent upkeep has become a necessity to stay relevant in the SERPs. You’ll have a team of marketers that keep up on algorithmic and competitor updates to keep your business at the top of the rankings and can pivot when necessary to keep rankings strong and continually growing.